Google Algorithms: Panda, Penguin and Hummingbird
Let's come to the real fact now. Google Panda, Penguin and Hummingbird are the algorithms that Google uses in its big search engine. In order to display search results of the desired keyword, Google uses some factors but usually after the gap of 2 3 months Google update these algorithms and they just make changes in the whole search results. Simply, some websites rank lower and some higher after the update. These Google algorithms uses many factors, points, rules to penalize any website or to gift the high rank to them.
I'm writing this article specially for newbies who don't have heard about these Google algorithms before. Commonly, I've described about these algorithms that what they're and what they do but let's dig more about these algorithms one by one.
1. Google Panda
Those were the days when the development of websites was increasing more
and more but mostly more than half of them were just duplicating other
well published websites. People were copying content from others site
instead of creating their own original and high quality content. Some
were even re-writing the content by using tools. It was growing more and
more even more than spam, this all was just happening to make money online
but at last, it was all illegal and original owners had to took action
against copyright law but how many complaints do they report, it was a
very huge number. Than suddenly
in February 2011, Google made a blast and introduces Google Panda. Panda
is aimed to take down the sites that has low quality content, duplicate
content or re-written content and rank high the original owner. Many
sites were affect on the first release and ruined all the crappy sites. If you use to copy content from other sites than remember, you'll dead by Panda soon.
2. Google Penguin
After Panda, The number of duplicating others content by decreasing
rapidly but on other side people had started doing over-optimization.
Penguin kick the sites away from Google search results
who violate Google webmaster guidelines or make use of black hat
techniques to rank higher in SERP. This Google algorithm's first release
was introduced on 24 April, 2012 and Penguin 2.1 was
the most recent update made on 4 Oct 2013. This recent update had
affected only 1% searches but previous ones had made big changes. If you
do over optimization like keyword stuffing, keyword density out of
range, anchor text link building spam, link spam than you will probably
get hit from Penguin. Avoid black hat techniques to rank high in SERP
and don't violate Google webmaster guidelines to be safe with Google
Penguin.
3. Google Hummingbird
When there were Panda and Penguin, many spammers gave up because their all work was going waste and on other hand, Google wanted to grow more and more. Another Google Algorithm called Hummingbird
was released on September 27, 2013. Actually, Google revealed this
algorithm on that date but Google had started using it back from August
2013. The gurus say that this algorithm is used to bring better and more
natural search results. This algorithm improved the way Google showed
the search results. Better search results as accurate results, graph
results like if I search for "Whats time now in USA" than it directly
displays the time in search results page instead of going into the next
page. Hummingbird is just all about improving the search results but it took down many sites and also raised the high quality sites.
Now, What?
Now, You just be a good guy and don't mess with these Google algorithms
otherwise you can also be their next enemy. Take the guides some
experts to be best friends with these algorithms. Being friend with them
will let you touch more and more success. That was all for today and
hope you enjoyed reading it out. Make a share of this article with your
friends. Cheers!
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SEO
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